In order to view the number, you have to remove the band this requires a pushpin or small paper clip to remove the pin that holds the band in place.Ĭounterfeiters often don’t bother changing the numbers, instead printing the same digits on each replica. On the 12 o’clock side, you’ll find the model number, typically denoted by the text, “ORIG ROLEX DESIGN,” followed by the number below.
The serial number is located behind where the band connects to the body of the watch, on the six o’clock side. Genuine Rolex watches have their serial numbers deeply engraved into the metal, whereas fakes often just have it “etched” with acid. While only an expert - and luckily, we have many - can really be trusted to determine whether or not a watch is genuine, we’ve compiled a list of 13 tell-tale signs to help train your own eye to spot a fake Rolex. It’s very hard to detect the originality of it,” Bain explains. “They might get a real Rolex movement and then they make a fake case around it. Sometimes counterfeiters mix and match parts from real Rolex watches and fake ones, making distinguishing the two even more difficult. Illegal counterfeiting of watches is a billion-dollar industry, with an estimated 30 million to 40 million fakes introduced to the market each year, according to the Swiss Watch Industry. “A lot of people got burned.”Īs technology and counterfeiting methods advance, understanding the intricacies of genuine Rolex watches is increasingly important for prospective buyers. “If you didn’t look at one next to the real one, and you just looked at it alone, you probably would not be able to tell it was fake,” he says. Bain says that just last year, a group of counterfeit ceramic Rolex Submariners snuck into the market. It’s a very obvious fake,” says Matthew Bain, a Miami-based watch expert who operates Matthew Bain, Inc.īut others are not so obvious. “You know that if it cost $50, it’s not a real Rolex. The vast majority of fake Rolex watches in the world are cheap, easy-to-spot knock-offs.
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